The MAY Brandworks exists to help founders get clear on who they are and turn that into brands that actually work.
We are a studio of story, visuals, and connection.
We see your strength as a business owner, as a person, and as a dreamer, then shape it into something sharp, clear, and compelling.
We enjoy collaborating with founders who are passionate about creating brands that truly feel authentic, thoughtful, and lasting.
It’s not about chasing trends or adding to the noise. We focus on building something genuine and meaningful.
Global perspective. Grounded thinking. We’ve worked across Sydney, Tokyo, Singapore, Ireland, London and beyond, so we know what cuts through in different markets and what actually gets people to act.
But we’re not here to overcomplicate it.
We’re highly connected and built to move. We scale up or down depending on what the project needs, keeping cost tight and waste low for our clients. We work fast, with a trusted bench of creatives ready to jump in and deliver at the right level, at the right time.
Strong positioning.
Human connection.
Work that lands quickly and grows over time.
The Brand Review Project for The Hills Shire Council focused on sharpening the region’s identity at a pivotal moment of growth. Working closely with Council and local stakeholders, the project assessed how The Hills was currently perceived and where it had the strongest opportunity to lead. The outcome was a clearer, more commercially aligned brand position, supported by practical recommendations to strengthen local storytelling, elevate visitor experiences, and create a more cohesive presence across tourism, business, and community channels. It provided Council with a grounded strategy to guide future investment, partnerships, and promotion with confidence.
Led sales and marketing for Australian Wildlife Parks, driving revenue growth across domestic and international markets for Featherdale Sydney Wildlife Park, Mogo Wildlife Park and Hunter Valley Wildlife Park. The role focused on strengthening distribution channels, building high-value partnerships, and converting visitation into measurable yield through targeted campaigns and product alignment. By sharpening positioning and leveraging inbound tourism opportunities, the portfolio achieved sustained growth and elevated its standing as a leading wildlife experience in New South Wales.
Delivered strategic consultancy and LinkedIn corporate communications for Western Sydney Mums and Visit Western Sydney, strengthening how both brands show up to partners, stakeholders, and the broader visitor economy. The work focused on clarifying positioning, refining messaging, and building a consistent, professional voice on LinkedIn that moved beyond promotion into influence. By aligning content with commercial objectives and regional storytelling, the approach elevated credibility, increased engagement with industry audiences, and positioned both organisations as active leaders within Western Sydney’s growing tourism and business landscape.
Worked with Northwest Disability Services to support event management and local business networking initiatives, using these platforms to raise awareness and drive sales for their special needs art program. The approach focused on positioning participant artwork as a valued, purchase-ready product while creating meaningful connections with the local business community. In parallel, facilitated partnerships to strengthen engagement and visibility for their organic farm and café, helping integrate these offerings into broader community and corporate networks. The outcome was increased awareness, stronger local relationships, and new pathways for sustainable revenue.